What a refinance record should carry
A refinance enquiry has one thing a purchase enquiry never has: an existing loan. The record should reflect that, because the current lender and the current balance are where your first call starts.
- The current lender and a rough balance
- Why they want to move: rate, cash out, consolidating debt, or a fixed term ending
- Employment type, since self employed applicants need a different set of documents
- Property status and whether it is owner occupied or an investment
- State and postcode, so the record fits your licence and your lender panel
- Timing in the enquirer's own words, and the time stamp and consent record
Why refinance is a different conversation
A purchase enquiry can run for months while the buyer looks. A refinance enquiry turns on one decision, and the person has usually already started comparing. That makes speed matter more. The lead that is called back in ten minutes is a conversation about their options. The same lead called that evening is a conversation about who they already spoke to.
Verification before delivery
Every refinance enquiry is verified by SMS, so the mobile is live and in the enquirer's hand. It is checked against records already sent to you, so a second enquiry from the same person is not a second charge. It is then delivered live into your CRM, and it goes to you alone.
Where refinance leads go wrong
The common failure is serviceability. The person wants a better rate and cannot pass the assessment for one, and the broker finds that out after the document chase. Our finance screen runs before delivery for this reason. What it checks, and what it cannot promise, is set out on the page about qualified mortgage leads.
Buying refinance leads
The price is a fixed cost per lead agreed before anything runs, with no retainer and no lock in. Invalid leads are reviewed within five business days and replaced or credited when confirmed. Start with a small volume in one state and judge the contact rate before you scale; there is a short answer on how many leads to buy at first. Refinancers who want to roll other debts in are a separate record, covered under debt consolidation leads. The full sequence is on the page about how to buy mortgage leads.