What we do
We generate enquiries for businesses that buy leads, verify them, and deliver them live into the buyer's CRM. Every lead is exclusive. The price is a fixed cost per lead agreed up front, with no retainer and no lock in. Mortgage refinance is one of six verticals we run, alongside insurance, property, solar, real estate and B2B.
The process is the same in every vertical: lead capture and qualification, phone verification by SMS, duplicate checking, CRM delivery, then weekly optimisation and scaling.
What we publish, and what we do not
We publish three figures from our own traffic. 51.8% of high income property enquirers fail on finance. Fewer than 5% of PrimeProof cleared leads fail. Up to 98 data points are used in verification. We do not publish a price per lead, the names of businesses we work with, volume promises or close rates, because each of those would be wrong for most of the people reading it.
Why this site exists
Brokers comparing suppliers need a plain description of what a mortgage lead contains and what the words exclusive, verified and qualified should mean. That is what this site is for. If you want pricing for your own criteria, use the enquiry form and we will come back to you.