The Perth numbers
Perth's median dwelling value was $999,987 in August 2026, up 15.6% over the year, the strongest of any capital on Cotality's index. Western Australia's population grew 2.2% in the year to December 2025, the fastest in the country, with 10,419 people gained from other states, on the ABS population release. The state wrote 9,737 new owner occupier loans in the June quarter at an average of $720,000, on the ABS lending indicators.
A market rising this fast outruns pre-approvals. The enquirer who was told a number in March is asking a broker for a bigger one in September.
Which lead types Perth produces
Purchase enquiries dominate, and a large share come from people arriving from other states or overseas. First home buyers sit under a 5% deposit scheme cap of $850,000 for Perth on the government's table, which the median has now passed, so scheme eligibility is a live question on most first home calls. Refinance enquiries have grown as equity has, with cash out for renovations and investment deposits.
What a Perth record carries
The fields a Perth campaign adds.
- Whether the enquirer has recently arrived in Western Australia and how long they have been in the job
- Purchase, first home, investment or refinance, with any existing pre-approval and its date
- Rough loan amount and employment type, including fly-in fly-out and contract work
- Metropolitan Perth or regional Western Australia
- Timing in the enquirer's own words, plus the time stamp and consent record
Finance screening in a fast market
Of high income property enquirers we measured, 51.8% fail on finance; fewer than 5% of leads cleared by the PrimeProof screen do. The screen runs before delivery on up to 98 data points, and every enquiry is phone verified by SMS and checked for duplicates. A lender still decides.
Who this is not for
Brokers who cannot write loans for contract and fly-in fly-out incomes. A noticeable share of Western Australian enquiries have irregular income patterns, and a panel that cannot accommodate them will decline a lot of otherwise good enquiries. Set the employment criteria before the campaign starts.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you. Invalid leads are reviewed within five business days and replaced or credited when confirmed.
