Why these enquiries come to brokers
Brokers arranged 81.6% of Australia's new residential home loans in the June quarter of 2026, a record, and settled $139.08 billion in the quarter, according to the MFAA. A pre-approval enquiry is the front of that pipeline: the buyer wants a limit, and increasingly they want it from someone who can compare lenders rather than from one bank.
The first hour
A pre-approval enquirer is early and easily distracted. The Harvard Business Review study of 2,241 US firms found that companies which tried to contact a lead within an hour were nearly seven times as likely to qualify it as those that waited even an hour longer, and more than 60 times as likely as those that waited a day. Delivery into your CRM is live. Who calls, and how fast, is yours to decide before the campaign starts.
What a pre-approval record carries
The record is the borrowing conversation, captured before the call.
- Deposit available and where it comes from
- Income, employment type and existing debts
- First home buyer or not, and whether a guarantee scheme applies
- Target areas and price range
- Whether they have spoken to a bank already
- Timing, time stamp and consent record
What is screened
Every enquiry is phone verified by SMS, checked for duplicates and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance; fewer than 5% of leads that clear the screen do. A pre-approval is the lender's to give, not ours.
Related lead types
First time buyers are covered in more detail under first home buyer leads. Buyers who have already exchanged on the next place before selling belong under bridging loan leads.
Pricing
A fixed cost per lead agreed before the campaign runs, no retainer, no lock in. Each record is exclusive to you. Invalid leads are reviewed within five business days and replaced or credited when confirmed.