The Sydney numbers that shape home loan pre-approval leads
Brokers arranged 81.6% of new residential home loans in the June quarter of 2026 on the MFAA's figures. A Sydney buyer asking for a limit is usually asking a broker. Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. A falling market keeps buyers cautious and refinancers busy. First home buyers also have the scheme's Sydney cap of $1,500,000 on the government's table to work within.
The Harvard Business Review audit found firms contacting a lead within an hour were nearly seven times as likely to qualify it as those an hour slower. A pre-approval enquirer is early and easily distracted, and in Sydney the first broker to call back is the one who gets the application.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Deposit available and where it comes from
- Income, employment type and existing debts
- First home buyer or not, and whether the scheme cap applies
- Target suburbs of Sydney and a price range
- Whether they have spoken to a bank already
- Timing, time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who treat a pre-approval enquiry as low value. In Sydney it is the front of the pipeline, and the broker who gives the limit usually writes the loan.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.