The Canberra numbers
The territory wrote 2,154 new owner occupier loans in the June quarter of 2026 at an average of $666,000, on the ABS lending indicators. Canberra's median dwelling value was $864,998 in August, down 1.1% in the month and 0.4% over the year, on Cotality's index. The population grew 1.3% in the year to December 2025 with a net loss of 1,541 people to other jurisdictions, on the ABS population release.
A flat market with salaried buyers is a refinance and upgrade market. Nobody is rushing, everybody is comparing, and the enquirer usually has documents ready.
Which lead types Canberra produces
Refinance enquiries lead, from borrowers with stable incomes and a clear view of the rate they are on. First home buyer enquiries sit comfortably under the 5% deposit scheme's Canberra cap of $1,000,000 on the government's table, which is above the median. Investor enquiries are steady, helped by a gross rental yield of 4.3% on Cotality's figures, higher than Sydney, Melbourne or Brisbane.
What a Canberra record carries
The fields a Canberra campaign adds.
- Refinance, purchase, first home or investment, with the current lender and rate for refinancers
- Employment type, including public service and defence, which some lenders treat differently
- Rough loan amount and existing debts
- Whether the property is in the territory or across the border in New South Wales
- Timing in the enquirer's own words, plus the time stamp and consent record
What is checked
Every enquiry is phone verified by SMS, checked for duplicates and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance; fewer than 5% of leads cleared by the PrimeProof screen do. Canberra's salaried enquirers clear the screen more often than most, and the ones that do not usually fail on existing debt rather than income.
Who this is not for
A broker who wants urgency. Canberra enquirers compare carefully and rarely have a deadline, so the sales cycle is longer and the follow up matters more than the first call. A broker who emails once and waits will lose them; one who follows up for months will keep them.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you. Invalid leads are reviewed within five business days and replaced or credited when confirmed.