Bridging loan leads: owners buying before they sell

Bridging loan leads are enquiries from homeowners who have found the next property before selling the current one and need finance to cover the gap. PrimeLeads runs bridging campaigns for brokers whose panel includes the product. These enquiries are urgent by nature, which changes both the record and the callback.

The selling time behind every bridging enquiry

Homes took a median 35 days to sell over the three months to July 2026, according to Cotality's chart pack, and that number stretches as the market softens. Cotality's September index recorded a 0.9% national fall in August, the fifth monthly decline in a row, leaving values 3.6% below the March peak. Slower sales and softer prices are exactly the conditions in which a buyer who has already exchanged needs a bridge.

What a bridging record carries

The record captures both properties, because the loan is sized on the two together.

  • The property being sold: rough value, whether it is listed with an agent, and any offers so far
  • The property being bought: price, and whether contracts are exchanged or settlement dated
  • Current lender and loan balance
  • Income and whether interest can be capitalised or serviced
  • State and postcode, the settlement deadline, time stamp and consent record

What is screened, and why fast

Every enquiry is phone verified by SMS, checked for duplicates and screened on finance before delivery. A bridging enquiry with a settlement date has no room for a slow no, so the screen is there to keep the ones that cannot proceed out of your day. Of high income property enquirers we measured, 51.8% fail on finance. On leads cleared by the screen, fewer than 5% do. Delivery is live into your CRM. Call within minutes, because these people have a deadline and a second broker's number.

Related lead types

Buyers who have not found a property yet and want to know their limit first are covered under home loan pre-approval leads. Buyers building on land they already own are a construction loan lead.

Who this is not for

Brokers whose panel does not include bridging finance, or who cannot call back the same day. A bridging enquirer has a settlement date and a second broker's number, and an enquiry that waits overnight has usually gone to the second broker.

Pricing

A fixed cost per lead agreed before the campaign runs, no retainer, no lock in. Each record is exclusive to you. Invalid leads are reviewed within five business days and replaced or credited when confirmed.

Get lead pricing