The Sydney numbers that shape smsf loan leads
The ATO counts 672,805 self managed super funds with $1.06 trillion in assets, and 85% of members are 45 or older. A Sydney trustee is weighing property at a gross rental yield of 3.3% and a median of $1,222,718 on Cotality's index, down 4.6% over the year.
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. Fund lending is a small fraction of that, and a Sydney SMSF campaign runs only for brokers whose panel and accreditation cover it.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Whether the fund exists yet, and whether it has a corporate trustee
- Approximate fund balance and regular contributions
- Whether an accountant or adviser is already involved
- Residential or commercial, and where in Sydney
- Timing in their own words, and the consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers without fund lending on their panel, and anyone expecting volume. Sydney produces a handful of trustee enquiries, each of which needs an accountant in the conversation before a lender.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.