The Sydney numbers that shape qualified mortgage leads
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. Since February 2026 APRA has limited loans at six or more times income to 20% of a lender's new lending. On the largest loans in the country that ratio decides more Sydney enquiries than intent does.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. The RBA's investor data found around one in five investors above six times income in 2021. Typed answers do not reveal that. Checks do, which is what qualification means here.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Which fields were checked, and which were self reported
- Phone verified by SMS at the point of enquiry
- Existing debts and income type, for the ratio
- Suburb or region of Sydney
- Timing, time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who measure success by record count. A qualified Sydney lead is fewer records and more conversations that go somewhere, and a broker who wants volume over quality will prefer a supplier that checks less.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.