The Sydney numbers that shape low doc home loan leads
The ABS counted 1.1 million independent contractors in August 2025, 7.6% of everyone employed. New South Wales lost 21,465 people to other states in the year to December 2025, and its population grew 1.2%, on the ABS population release. The self employed here are mostly established locals with a history a lender can read.
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. For a self employed Sydney enquirer the question is not the loan size but whether income can be shown at all, and that is what the screen asks first.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- How long they have been self employed or contracting
- Which documents exist: tax returns, activity statements, accountant's letter, bank statements
- Sole trader, company or trust
- Purchase, refinance or cash out, and the amount
- Suburb or region of Sydney
- Timing, time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers whose panel has no alternative documentation lenders. Sydney produces steady self employed enquiries, and a panel that only reads payslips will decline most of them.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.