The Sydney numbers that shape first home buyer leads
The 5% deposit scheme's Sydney cap of $1,500,000 on the government's table sits above the median, so most of the city qualifies. Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. Westpac's survey found 61% of New South Wales first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. A first home buyer in Sydney is borrowing toward the largest loans in the country, with no equity and a short credit history, which is why the finance screen matters most for this lead type.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Deposit saved, and whether it is savings, a gift or a guarantor
- Whether they expect to use the scheme under the $1,500,000 Sydney cap
- Live in it, or rent it out
- Suburbs of Sydney or elsewhere in New South Wales
- Employment type and time in the role
- Timing in their own words, plus the time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers without New South Wales coverage, or brokers who only want refinancers. First home buyers need more explaining than any other enquirer, and the first call in Sydney is a deposit and scheme conversation before it is a rate conversation.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.