The Sydney numbers that shape exclusive mortgage leads
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. Brokers arrange 81.6% of new home loans on the MFAA's figures. A lot of Sydney brokers would like the same enquiry, and a shared lead is sold to three or four of them at once.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. In a falling market the borrowers who do enquire are worth more, not less, which is what makes a shared record in Sydney a worse bargain every year.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Loan purpose, with the current lender and balance for refinancers
- Rough loan amount and employment type
- Existing debts, so the ratio can be estimated
- Suburb or region of Sydney
- Timing in their own words, plus the time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers who buy on price alone. An exclusive Sydney enquiry costs more per record than a shared one because it was produced for you, and the comparison that makes sense is settled loans against spend.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.