The Melbourne numbers that shape smsf loan leads
The ATO counts 672,805 self managed super funds with $1.06 trillion in assets, and 85% of members are 45 or older. A Melbourne trustee is weighing property at a gross rental yield of 4.0% and a median of $786,718 on Cotality's index, down 4.7% over the year.
Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. Fund lending is a small fraction of that, and a Melbourne SMSF campaign runs only for brokers whose panel and accreditation cover it.
What a Melbourne record carries
Beyond the fields every record carries, a Melbourne campaign for this lead type captures the details that decide the first call.
- Whether the fund exists yet, and whether it has a corporate trustee
- Approximate fund balance and regular contributions
- Whether an accountant or adviser is already involved
- Residential or commercial, and where in Melbourne
- Timing in their own words, and the consent record
What is checked in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers without fund lending on their panel, and anyone expecting volume. Melbourne produces a handful of trustee enquiries, each of which needs an accountant in the conversation before a lender.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.