The Hobart numbers that shape first home buyer leads
The 5% deposit scheme's Hobart cap of $700,000 on the government's table sits below the median, so eligibility depends on the property as much as the buyer. Hobart's median dwelling value was $752,397 in August 2026, up 8.1% over the year and 0.2% lower in the month, on Cotality's index.
Tasmania wrote 1,691 new owner occupier loans in the June quarter of 2026 at an average of $516,000, on the ABS lending indicators. A first home buyer in Hobart is borrowing toward the smallest loans in the country, with no equity and a short credit history, which is why the finance screen matters most for this lead type.
What a Hobart record carries
Beyond the fields every record carries, a Hobart campaign for this lead type captures the details that decide the first call.
- Deposit saved, and whether it is savings, a gift or a guarantor
- Whether they expect to use the scheme under the $700,000 Hobart cap
- Live in it, or rent it out
- Suburbs of Hobart or elsewhere in Tasmania
- Employment type and time in the role
- Timing in their own words, plus the time stamp and consent record
What is checked in Hobart
Before a Hobart record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Brokers without Tasmania coverage, or brokers who only want refinancers. First home buyers need more explaining than any other enquirer, and the first call in Hobart is a deposit and scheme conversation before it is a rate conversation.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.