The Brisbane numbers that shape first home buyer leads
The 5% deposit scheme's Brisbane cap of $1,000,000 on the government's table sits below the median, so eligibility depends on the property as much as the buyer. Brisbane's median dwelling value was $1,080,142 in August 2026, up 10.8% over the year and 1.0% lower in the month, on Cotality's index. Westpac's survey found 52% of Queensland first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
Queensland wrote 17,622 new owner occupier loans in the June quarter of 2026 at an average of $751,000, on the ABS lending indicators. A first home buyer in Brisbane is borrowing toward large loans, with no equity and a short credit history, which is why the finance screen matters most for this lead type.
What a Brisbane record carries
Beyond the fields every record carries, a Brisbane campaign for this lead type captures the details that decide the first call.
- Deposit saved, and whether it is savings, a gift or a guarantor
- Whether they expect to use the scheme under the $1,000,000 Brisbane cap
- Live in it, or rent it out
- Suburbs of Brisbane or elsewhere in Queensland
- Employment type and time in the role
- Timing in their own words, plus the time stamp and consent record
What is checked in Brisbane
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Brokers without Queensland coverage, or brokers who only want refinancers. First home buyers need more explaining than any other enquirer, and the first call in Brisbane is a deposit and scheme conversation before it is a rate conversation.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.